I design digital products, focusing on user engagement and experimental design. I dabble in various aspects of creation, including research, coding, graphics, and audio.

Using experimental approach, I’ve driven improvements in conversion rates, user behavior, and engagement. I’ve collaborated with both small and large teams, working on projects from their concept phase through to maturity and maintenance.

My Story

My journey began when I was a fourth grader, I couldn’t afford a digivice—a popular retro toy similar to Tamagotchi—so I made my own version out of cardboard. Although my friends laughed, I realized that creating was far more fulfilling to me than just consuming.

In 2009, while still in school, I developed my first video game to mock one of our teachers. Its popularity among students ignited my interest in interactive media and led me to delve deeper into programming, design, and music production.

Throughout my school years and into college, I explored the arts extensively. I offered illustration services and saved up to buy my first electric guitar, playing in a band and briefly considering a career in music.

In 2013, I pursued computer science degree, which introduced me to the game and tech industry. During college, I worked as a front-end engineer and later as a business development associate. After graduation, I also worked as a media music producer.

By 2017, I entered the user experience field, combining my background in art, software engineering, and computer science.

Looking ahead, I aim to build my own products to push the boundaries of digital experiences. My goal is to bend reality through immersive experiences, inspiring people to become better versions of themselves.

See my work on the home page or read my blog.